Client
McDonalds
Role
Production
Category
Illustration
Agency
DDB Tribal
Patience
Illustration for a McDonald’s pork burger. It uses the classic Three Little Pigs story by adding a playful and unexpected twist: Instead of being adversaries, the wolf and the piggies joyfully jump Double Dutch together. The wolf, though ravenous, waits patiently emphasizing the idea that some things are worth the wait, like McDonald’s new 100% pork burger.
The illustration style draws inspiration from whimsical fairy tale artwork, featuring a sunny and vibrant palette that contrasts with the slightly macabre undertone of the concept. The blend of charm and dark humor adds depth to the visual narrative, reinforcing the campaign’s message:
"Save your appetite for the new 100% pork burger."
