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Illustration
Branding
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Design
Branding and Identity
A curated vertical cross-section of branding and identity design projects across diverse industries. Each project follows a bespoke approach, developed in response to its specific context, goals, and cultural framework. The work spans illustrative, typographic, and motion-design based identities, treating branding as a flexible visual language rather than a fixed formula. Approaches range from minimal and reductive to expressive and experimental, allowing each identity to emerge through the most appropriate medium and system for the project at hand. ↓
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This project involved the development of a visual identity for an African, Vienna-based fashion designer whose creative expression is shaped by a tri-continental narrative: African heritage, Viennese upbringing, and a deep personal and aesthetic connection to Los Angeles.
The brand language fuses these cultural influences into a contemporary, forward-looking identity. The logo explores modernity through abstraction - breaking down letterforms and reconstructing them into a primordial and modern visual system. The logo becomes a symbolic language: rhythmic, textural, and intuitive. This approach reflects fashion as a form of cultural translation, where heritage and environment are not juxtaposed, but interwoven.
The logo concept was developed for an art collective and studio specializing in multimedia expression, driven by analog, vintage technologies and grounded in strong philosophical foundations.
Their practice embraces experimentation, imperfection, and process, favoring tactile and soulful methods over purely digital aesthetics. The visual identity reflects this ethos by balancing rawness with intention—merging experimental form-making with emotional depth and conceptual clarity.
02
This project focused on crafting a brand identity for a Vienna-based fashion designer with Serbian heritage. The designer’s work draws from Balkan traditions and Viennese cultural complexity, transforming these references into a distinct, contemporary fashion language.
The visual identity explores deconstruction as a method of elevation: opening up traditional influences, reinterpreting them, and reintroducing them within a modern, refined context. The logo employs classical typographic foundations, but strips them down to their essential forms.
Through reduction and deliberate proportion, the typography gains sophistication and a modern edge, bridging historical weight and contemporary elegance.
03
This branding project encompassed logo design, brand language, and interior concepts for a golf resort located in the Alps, beneath crown-shaped mountain formations.
The logo centers on a crown as a signet - symbolizing prestige and excellence, denoting and the hotel name,
while simultaneously functioning as a metaphor for the surrounding mountains, putting green, and the golf hole itself. This layered symbolism allows the mark to feel both iconic and site-specific.
The overall aesthetic blends minimalism with the refined visual language of high-end alpine resorts. Clean forms, restrained color palettes, and tactile materials create an atmosphere of quiet luxury, harmony with nature, and understated sophistication—positioning the resort as both a destination and an experience.
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Brand Design .This award winning campaign for Bank Austria’s leasing service continues the institution’s legacy of bold, typography-driven advertising.
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Brand Design .This award winning campaign for Bank Austria’s leasing service continues the institution’s legacy of bold, typography-driven advertising.
Co-Designed with: Mag. Art. Suzana Mujakovic
06
Brand Design .This award winning campaign for Bank Austria’s leasing service continues the institution’s legacy of bold, typography-driven advertising.
Co-Designed with: Mag. Art. Suzana Mujakovic
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Brand Design .This award winning campaign for Bank Austria’s leasing service continues the institution’s legacy of bold, typography-driven advertising.
Co-Designed with: Mag. Art. Suzana Mujakovic