Key Visual & Identity Design - European Congress of Radiology, Vienna

The visual identity for the European Congress of Radiology in Vienna is built around the theme “The Cycle of Life,” translating a universal biological narrative into a refined and contemporary visual language.
The primary task was creating the key visual poster, out of which the assets were used throughout the event media.

At the heart of the concept lies a clock mechanism used as an allegorical structure to represent time, transformation, and continuity. Each quarter of the clock embodies a distinct phase of life: birth, growth, thriving, and decay.

The aesthetic is pure, white, and sculptural, realized through three-dimensional forms that evoke precision, clarity, and scientific rigor. These minimal compositional elements create a calm and contemplative visual space and allow the concept to unfold with restraint and elegance.

Threading through the composition is a golden thread, a continuous line that weaves across all life phases. This golden accent acts as a metaphor for the life force symbolizing vitality, connection, and the unbroken flow of energy that binds each stage together.