
Client
European Society of Radiology
Role
Concept
Art direction
Production
Category
3D Illustration
ECR 2023
The Cycle of Life
The key visual was a part of the event identity design for the European Congress of Radiology, themed “The Cycle of Life.” A clock mechanism serves as the central element of the allegory, with each quarter representing a distinct life phase: birth, growth, thriving, and decay.
A golden thread weaves through the design as a metaphor for the life force, symbolizing continuity and vitality across these stages. The remaining design elements are minimalist and subdued, enhancing the aesthetic elegance of the theme.