Client

Neunerhaus

Role

3D Production

Category

3D Illustration

Concept

Bernd Preiml
Havas Vienna

Agency

Havas Vienna

Shame

This collaborative project aims to raise awareness about homelessness by drawing a provocative parallel between medieval "masks of shame" and contemporary societal perceptions of homelessness. The concept leverages the historical context of these punitive masks - designed to humiliate and ostracize - to illuminate how modern attitudes and stigmas similarly marginalize homeless individuals.

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Man With a Movie Camera