Client
Neunerhaus
Role
3D Production
Category
3D Illustration
Concept
Bernd Preiml
Havas Vienna
Agency
Havas Vienna
Shame
This collaborative project aims to raise awareness about homelessness by drawing a provocative parallel between medieval "masks of shame" and contemporary societal perceptions of homelessness. The concept leverages the historical context of these punitive masks - designed to humiliate and ostracize - to illuminate how modern attitudes and stigmas similarly marginalize homeless individuals.