Ingbär

Character design for a charming bear-shaped ginger root whose name playfully merges the German words Ingwer (ginger) and Bär (bear). Shaped as embodiment of the warmth, vitality, and natural origins of SONNENTOR’s organic tea and spice products, Ingbär becomes the friendly face of a new illustrated product world.

Soft grain, subtle brush textures, and warm color palettes reinforce the organic roots of the brand and keeping the aesthetic lighthearted and contemporary.

Each illustration places Ingbär in a playful scenario that reflects the unique qualities or effects of the corresponding product. These vignettes are whimsical yet meaningful, communicating benefits through simple character-driven storytelling.