Client
European Society of Radiology/Personal
Role
Concept
Poster design
Production
Category
3D / Animation
Additional Animation
Mag. Art. Suzana Mujakovic
Next Gen Radiology
For this project we were tasked with developing the key visual and core of the identity design for the European Society of Radiology's event.
The communication goals were threefold: to introduce the next generation of radiology experts, highlight the birth of emerging technologies, and showcase new innovative methodologies within radiology.
The visual concept centers on an entity in a fetal position, symbolizing birth, with an ambivalent design that blends organic and android-like elements, capturing the dual nature of AI technology. The outer tech hardshell serves as a container the abstract, soft, nondescript organic matter, symbolizing the opaque inner workings of AI tech.
Key Insight: Genesis of a new type of entity. One that lies between the human and the technological.
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Series of close-ups - Genesis Sequence
FEB 28.-
MAR 03.
Visual development and design exploration centered on themes of artificial intelligence and machine learning.
The concept was an opportunity to investigate data-inspired aesthetics, using computational “errors” and digital artifacts as deliberate stylistic tools. These experiments explore visual interpretations of AI training, measurement, and evolution, with the android positioned as the focal figure and symbolic core of the theme.
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Motion graphics and typography for the inner screens of the Austria Center. Theme reveal and teaser for the upcoming congress, displayed the year before to announce the event.
Some Work-in-Progress screenshots.
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