Brand development for a traditional Austrian Dunkles - Beer inspired by punk, surrealism, and subversion. Drawing from Alpine folklore, infused with a dose of paganism, the creation is a mix of heritage and anarchic energy.

The visual language blends folklore symbols, punk graphics, and eclectic illustration. Alpine references are warped, vandalized, and reassembled into a playful but unsettling aesthetic. Characters and motifs reappear across all materials, creating a loose narrative world rather than a fixed brand system.

The project spans drink packaging, illustrations, stickers, posters, and video, each acting as an entry point into the same universe. Together, they frame the drink as a break from routine: rooted in tradition, but intentionally misbehaving.